Above are screenshots of the developed landing pages.

Web banners were created in multiple sizes to push the web campaign.

An email was sent out to mailing list to direct to the landing page.

Printed ads in local, snow, and outdoor industries guided viewers to the online page.

Gunnison-Crested Butte Winter Flight Campaign

The Gunnison-Crested Butte Tourism Association added a new flight program that introduced new direct flights from Chicago, Dallas, Houston, and Los Angeles. The challenge was to get this message out using a mix of media. Within this campaign, I created web banners, print ads, and email templates that would point users to the landing page. I designed all the deliverables with the end user in mind with the goal of making the campaign engaging, easy to read, and a straightfoward form. The result was a 20% increase in conversion and in-person calls.

  • Role: UX, Concepting, Art Direction, Design, Production
  • Categories: UX, Web Design, Print
  • Client: Gunnison-Crested Butte Tourism Association
For a detailed case study, please contact me via phone at 312.502.3124.