Sauganash Glen, Realty Information

Sauganash Glen needed an identity and corresponding material that would reflect their properties and the lifestyle of the area. In this project, I was given the task to start create a logo and color palette and a brochure. Using type and original graphics created in Illustrator, I also picked out paper samples and met with print vendors to ensure the spot colors met the client's expectations. In the end, the project blossomed 4-fold: There was the addition of letterhead and envelope, ads for the Wall Street Journal and Chicago Tribune, postcards, brochure folder with pockets, slip sheets and templates for floorplans.

  • Role: Concepting, Art Direction, Design, Production, Project Management
  • Categories: Graphics, Identity, Branding, Marketing Collateral
  • Client: Koenig & Strey GMAC Real Estate