We launched these ads in a local publications in San Francisco, Chicago and New York. The efforts helped strengthen our brand nationally, drive attention to our local recruiting efforts, and complemented our ongoing employment brand messaging. This ad promotion utilized sticky notes on the outside of publication in conjunction with a print ad in the outside. The outside note served as a teaser and a way for the reader to interact with the ad. The reader places the sticky note on the black & white portion of the ad. When the note is placed on the ad, it completes the color ad to reveal the complete message.