Huron Consulting Group Holiday Video Card

I came up with the concept and design this stop-motion holiday video card. Traditionally, we've created a print version for all of our sub-brands, but we wanted to send something out electronically and embrace the Huron brand overall. The challenge was to incorporate the 4 sub-brands for the first time and create something that stood out from other electronic cards. For setup, the camera was positioned on a tripod and the shots were taken one by one, as photos were clipped and unclipped during the shoot. Lighting was adjusted to mask the glare and I selected music and type to complete the design. The final product was assembled in AfterEffects.

  • Role: Concepting, Art Direction, Design, Copywriting
  • Categories: Branding, Video
  • Client: Huron Consulting Group Inc.